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The important of marketing your social enterprise online

| Ruen Govinder | SEC Blog

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In today's digital age, having an online presence is crucial for any business, including social enterprises. Your website and social media pages allow you to connect with your target audience and spread awareness about your mission and products or services.

Here are some key reasons why marketing your social enterprise online should be a priority:

  • It helps build credibility and trust. A professional website shows you are a legitimate business and social media allows you to directly engage with followers.

  • Share your story. Your website and social pages allow you to share your origin story and spotlight how you are making a positive difference. This storytelling allows people to connect with your brand.

  • Spread your reach. Digital platforms allow you to reach a much wider audience than just local marketing. You can connect with socially-conscious consumers across your country or even around the world.

  • Showcase your products/services. Your website and social media are vitally important for highlighting your offerings. Share photos, videos, and testimonials to showcase what you sell or do.

Not having a website and social media presence means missing out on incredible opportunities for growth. Use these platforms strategically to fulfill your mission and scale your impact.

 

Find more resources on using digital platforms to market your social enterprise in our Resource Centre under "Fundraising and Marketing". --> https://socialenterpriseconnect.co.za/members/resource-centre

Make sure you are signed in, and if you are not yet an SEC member, register now: https://socialenterpriseconnect.co.za/sign-in/register-here

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