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Become a supplier for Food Lover’s Market with Seeds of Change! Apply by 8 April

| Food Lover's Market | SEC Blog

Food Lover’s Market is excited to announce that entries for the fourth Seeds of Change Supplier Development Partnership are open for all aspiring social entrepreneurs to join our company as a supplier.

What is Seeds of Change Supplier Development Programme? 

Food Lover’s Market has launched Seeds of Change Supplier Development Partnerships as part of their focus on being the best store in each community. The goal is to source local suppliers, specifically small businesses, that have integrated social change at the heart of their operation. Food Lover’s Market has identified the opportunity and need to create employment and social change in South Africa.

The Seeds of Change Supplier Development Partnership seeks to find and empower suppliers that mirror our socially focused values and are motivated to deliver the best quality product or service.

Applications close on 8 April 2024

They are looking for businesses that show:

  • Great products and services that work well as a Food Lover’s Market listing
  • A business with a very strong social and/or environmental focus and impact.


Shortlisting Process

– includes sitting down with buyers, narrow the applications to between 20 and 30 candidates.

Those shortlisted candidates will join a 2-day webinar (7-8 May 2024), aimed at sharing with you what makes a successful business. The content of the workshop comprises of:

  • Hearing from FLM buyers, industry experts, Seeds of Change alumni (sharing their experiences, the benefits of the programme, etc.) and various guest speakers
  • Covering topics such as finance, marketing, business planning, business models
  • Group activities
  •  How can we help you elevate your business?
  • The purpose of the 2-day workshop is to share value, even for those who don’t make the top 10. It is to give you the skills, tips and knowledge to take forward into the future of your business, regardless of the competition.

Final shortlisting

– based on assignments submitted by the top 20-30, a top 10 is selected.

Top 10 are invited to a 5-day bootcamp in Cape Town (10-14 June 2024):

  • Sessions with buyers
  • Sessions with marketing teams,
  • Insights into retail trends
  • Talk with FLM CEO to hear his insights and the Food Lover’s Market story
  • FINAL PITCH DAY – opportunity to take all you have learned throughout the workshops and bootcamp, use all your passion you have for your business and your vision, and pitch your business to a panel of FLM executives.
  • Same-day announcement of winner – who will be listed as a supplier of Food Lover’s Market.

What do you need to qualify for Seeds of Change?

To qualify, businesses should positively impact their communities and add value to the Food Lover’s Market shopping experience. Smallholder farmers, freight businesses, commercial services, and produce and products that sit within in-store departments such as bakery, confectionery, groceries, and liquor are encouraged to apply.

Requirements include:
  • being operational for 12 months
  • showing financial stability
  • and having a business plan showcasing successful implementation


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